Registering to a website was considered to be one of the most painstaking tasks for a long time, however, nowadays it has become a lot simpler. For that, we have social login to thank because with the help of social login, registering to a website has become quick and easy. There is no need to fill out any form or enter any kinds of details. All you need to do is enter your social media credentials and you are good to go.
There are a lot of social network platforms that users can use to register to a website, however over 70% of the users opt for Facebook. If you have a website and are wondering how you can target your website visitors in a more effective way with Facebook then you have come to the right place. Here you will find the main steps that you need to follow to improve your strategy.
What Data Do You need?
The first question that you need to ask yourself is what data you actually want to collect. There are over 50 types of permissions that you can request the user with the Facebook login and obviously, you are not going to want all of them. You might be tempted to collect all the information however, asking for permissions can backfire. The more permissions you ask the more cautious the user will get. Therefore, it is a good idea to only focus on the data that you are actually going to use.
The first thing that you need to collect is the email address of that visitor. If you use Facebook to collect the email, there will be fewer chances of error and you will have the satisfaction of knowing that the email you have is indeed authentic and not one of those fake email addresses that people create to register to some websites.
You also need to obtain the visitor’s public profiles, this includes information like the user’s age and gender. This kind of information is vital when you want to create a more personal marketing message. You can also collect user likes because this information allows you to learn about the user’s interest. This can be valuable information depending on your business because it can help you recommend services and products to the user.
Login App
The next thing that you will have to do is set up a login app and before you start to panic, setting up an app is not as difficult as it sounds. To initiate this process, you will first need to create a developers account on Facebook, next click on the Create App option. A new pop up window will appear when you will need to choose a name for your app and also a category that describes the app. Then just click the get started button for Facebook Login. Then navigate to settings->Basics and add a link to the terms of use and privacy policy of your website. Next click on the Add Platform and select Website. Just add the correct URL of your website and publish your app.
Review
Now you will have to add extra permissions, what this means is that if your app asks for more permissions from the user it will have to get the approval from Facebook. To ask for permissions you will need to navigate to App Review and click Start a Submission. Then navigate to the user_likes option and click Add 1 item. You will need to explain what you are going to use the likes for, to do this you will have to click the Edit Notes link. Next, you will have to provide a brief description of how your app is actually going to work. Chances are that you will be using the user’s likes for making the experience more personalized so that is what you will have to explain. You can also provide a link of the site to show how your app works, you can also explain how it will change the website after the user clicks the login button.
If you are up for it, you can also attach a short video about the login process. Make sure that you narrate a few events on your site. For example, you can talk about how a person can log in using Facebook and how allowing the permissions will help the user experience. Once you have done all of that, don’t forget to click save. If you wish to add more permissions, you can repeat the above process and you will be good to go. Once you are satisfied with all the reviews, click Submit for Review. The review process will take a couple of days but in some cases, it can even take longer.
Add the App to Your Website
If you go to http://developers.facebook.com/docs/facebook-login/web/login-button you can customize the appearance of the login button. Here you can make various modifications to the login button. The basic setting in the Login button is to ask only for the basic permissions, however, make sure that you change that option if you wish to ask for more permissions. Once you have customized the button, copy the JavaScript SDK. Then open the body tag on your webpage and place the button code wherever you want it to appear on the page.
Conclusion
Social logins have a lot of benefits and that is why it has become so important. Users from around the world are preferring social logins as it is faster. Users don’t want to spend a lot of time registering to a website and that is why social logins is a better option. From a business point of view, social logins will start to boost the conversion rates on your website. Since it only takes a few moments to log in using social logins and a lot more people are ready to do it. Facebook login is very effective and if you devote enough time working on it, Facebook log in can become a fruitful tree.