When you have a Shopify store, there are a lot of advantages that you get to enjoy and one of the most notable ones is that the e-commerce platform makes your life much easier. With the help of this platform, you can easily gain access to payment gateways, CRMs and more. This includes social media integration which can be even more beneficial when you are trying to integrate Instagram. Integrating Instagram can make your life easier and allow you to sell your products in more than one place. Here you will find a complete guide of how you can integrate Instagram with Shopify.
What Are the Available Options?
If you integrate Shopify and Instagram, it will allow you to sell your products on both Instagram and your Shopify account. In this way, you will be able to use the power of both the platforms and reach more customers. One of the best things about this integration is that it is free through Shopify. You will need to set up your Shopify store manually if you want to activate and organize all the options. Below you will find some of the options, but you need to know that you don’t have to use all the options.
- Install tracking pixel to run retargeting campaigns
- Include Instagram follow button on your website
- Create Instagram galleries for your site to use user-generate content
- Shoppable Instagram that allows the user to buy directly from the post
With the help of Shopify’s Shoppable Instagram integration, you can easily tag products in the image and allow the user to make the purchase directly from Instagram. You can download the plugin from here. Next, you will have to Add Facebook to install the product tagging. After you have successfully connected your Instagram and Facebook Store, Instagram will ask to approve your Facebook Shop and getting the approval can take a few days. If you have done everything right, you will see the Shopping option in the Instagram settings.
Displaying Your Instagram Gallery
If you want to make most of your Instagram, you need to have your Instagram gallery on your website. This is because it shows that your brand is working properly and allows you to build a healthy relationship with new customers. There are a lot of plugins that you can use for this purpose, but one of the best ones is none other than Instafeed, it is completely free.
Once you click on the “get” button you will be asked for confirmation. After which you will be required to customize your feed and connect it with your Instagram profile.
Placing Instagram Buttons on Your Website
This is perhaps one of the easiest integration because all you need to do is add the right plugin and you will be good to go. If you have visited another website, you will notice social icons in the corner of the page, they are added in a similar way. All you need to do is go to your Shopify store and install the Social Media Icons plugin, it is completely free. After you have installed the plugin you will see an editor that allows you to add the URL to your profiles.
Installing the Tracking Pixel
When you are installing a tracking pixel, you will have to get Facebook’s tracking pixel specifically and install it on your Shopify store. In this way, you can track the activity on your website and retarget your campaigns based on data you collect from the website. You can show these ads on Facebook too, however, you can also run the ads on Instagram.
To install the tracking pixel, you will have to go to the Ads Manager on Facebook and locate the pixels tab. Choose the pixels that you want to use and copy their ID number. Then you will go to Shopify and click on “Online Stores” and from them go to “Preferences” where you will find an option to enter the pixel ID. Then just click save and you are done with the installation.
This is how you can connect your Shopify and Instagram to make sure that you are running your business the right way. When you are running any business, the main thing that you need to focus on is to make sure that you are increasing the sales and with this method, you can make sure that you do.